I explored the disassociation between the food we eat and its origins. A key example of this is in the meat industry, where the branding, marketing and packaging is all designed to stop you thinking about where the meat came from. I designed this packaging to have the opposite effect; to link the process of eating meat with the slaughter process.
Demonstration in a crit setting, showing the packaging in use.
Cargo Collective 2017 — Frogtown, Los Angeles